Hello third Thursday in November!

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Many are the stories I have been able to listen to on the new Beaujolais. The most interesting for me but, perhaps less true, was the one that a professor told me during my sommery studies, who told us that the story of the new Beaujolais came from a gentleman, wine producer who had produced a lot of wine and who did not know how to sell his merchandise. The time passed and one day a man from abroad told him: “Oh, it’s Beaujolais? If it’s from New I buy you the whole stock” and as from a simple afternoon the premium wine was called Le Beaujolais Nouveau. Apparently, at the time of this gentleman, the laws of AOC did not exist as today. Later, still during my studies this time in wine trade, I had another professor who explained to us that the new Beaujolais was born from a wine producers’ demonstration in the 50’s that had been banned from selling their wines as a premium before December 15 of the year of the vintage. Since then, the agreement of this regulation for the wines of AOC to be marketed on the third Thursday of the month of November to date, more precisely in 1951. History that we can all find it in the pages of the French law of the appellations of origin controlled/protected.

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